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Groundswell Social Technographics quiz, or Some of the Above
Take this social technographics quiz and see whether you agree with the results. I can’t agree with mine, but that’s probably because I found it hard! Several of the questions were for women (I checked...
View ArticleInfluencers, Promoters, Inviters and other social media user types
I happened on a local bookstore going out of business yesterday and raided the psychology section, picking up a number of cardinal texts at $2.98 a pop. One of them was Please Understand Me, by David...
View ArticleSocial Analytics and Understanding the User
I’ve been having a fascinating time reading through papers on NextStage Evolution, a company in the business of metrics and online media analysis. And I’m compelled to write briefly on some core...
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Radian6 and climate change: views of mainstream, blog, and twitter conversations
Using Radian6 to investigate social media conversations around one of my own personal involuntary preoccupations — climate change — I geeked out this afternoon for a while and have these screen shots...
View ArticleIt’s all words, but some words are more equal than others
Words. Wrapping up west wing last night (I had left the final episodes of season 7 dangling unseen for months, obtaining, as is the law of desire, more pleasure from anticipation than from the...
View ArticleLet’s talk about social media marketing
To extend my thoughts on people vs content further, let’s consider the opportunities for those in marketing, PR, and advertising who hope yet to realize value by engaging social media. In spite of...
View ArticleSocial media monitoring and packaged care: Pick UPS, Push UPS
I thoroughly enjoyed the presentation by UPS’s Debbie Curtis-Magley at Tuesday’s Blogwell in San Jose. Her topic was social media monitoring, and her team’s experiences watching conversational media...
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Twitalyzer, for dwunk tweeting
This is just a short post on twitter analytics tools, not the hefty ones but the lite ones. It’s a “get this off my chest” kind of post, combined with a “what do you all think?” To make it clear that...
View ArticleSocial capital on twitter: analytics of flow
I’ve been thinking lately about social analytics, and in particular how it applies to twitter. Twitter is a conversation tool, and content on twitter is more akin to speech than it is to its long-form...
View ArticleDigesting public Facebook feeds: implications for brands
Your Facebook updates are going public. In what’s being viewed as a response to twitter’s success, and as a protective measure taken before a release of revamped Facebook search, user updates will soon...
View ArticleBrands, and putting twitter word of mouth in context
An interesting study of twitter’s viability for eWom, or electronic Word of Mouth marketing, has been making the rounds (Twitter Power:Tweets as Electronic Word of Mouth). The research involved...
View ArticleSocial search and advertising: Google’s endgame?
A few weeks back, Jeremiah Owyang wrote a piece “Revealing Google’s Stealth Social Network Play.” In it he detailed the tactical benefits of a combined of Google Reader, Wave, and Sidewiki in a...
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